Could this mark a trend in insurance advertising? Promising security and peace of mind seems to be a common advertising spiel of insurance companies while overlooking the cancellations and the uncommon exclusions of coverage which negate that promise or assurance.
A health insurer whose TV commercials promised "peace of mind" for just $5 a day must stop running the national ads and pay a fine . . . .
Now would this extend to other states and other insurer's advertising claims? Or does the law of bad faith and unfair claims settlement practices already hold Kentucky insurers to a fiduciary duty in dealing with their insureds?
- Like a good neighbor, will they be there or just a bad neighbor who never cleans his/her yard?
- Are you really in good hands or does it feel like boxing gloves?
- Will they always be on your side? Or will it just be a push aside?
- Do you really sleep better knowing your insurer says insurance is a promise of safety, security and peace of mind?
- Do you really want a company as responsible as you are or would you rather it be more responsible?
- And by golly are they really there when YOU need them most or just when the premium is due?
In any event, there is sales puffing and there are promises made. Some of these promises not only must be kept, but enforced with a duty and responsibility commensurate with the claim being made to attract that customer and that premium dollar.
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